🎤 “What do all these award-winning campaigns have in common?” That’s what our very own Ishan asked Rod Feuer, AI Commercial Innovation + GTM Lead at Edelman, last week at cannes_lions Rod’s take? The most impactful work doesn’t just tell a story—it sparks change. From emotional resonance to product evolution, creativity that breaks through goes beyond the brief. Hit play to hear how brand storytelling, product innovation, and tech are blending like never before. #CannesLions2025 #BrazeAtCannes #CreativeInnovation #ProductMeetsEmotion #MarketingWithImpact