Super stoked to be launching Threshold — a new series where we find out your favorite people’s relationship with pain. This isn’t just about bikes. It’s about the pressure, the doubt, the moments where you either break… or break through. Every question gets deeper as the heart rate rises, real conversations powered by effort. Proud to have brocraiford on Episode 1. OG and one of the realest in the game, not just for what he does on a bike, but for the way he’s fought to stay in it. This is just the start. More episodes, more stories, more reasons to keep going. Shout out to redbullusa for giving #wiiings to my dream and ideas 💡 #ThresholdSeries #RideWithPurpose #BuiltDifferent #BeyondTheBike