Credits for @lacie_tech on Instagram

Have you ever asked yourself “Why did LaCie make the Rugged bright orange?” Today’s the day you find out! Rugged designer @NeilPoulton chose the color because to him, it is synonymous with “Tonka toys, hard hats, life rafts…but mostly a basketball that’s meant to be bounced!” 🏀 #LaCieRugged

https://www.instagram.com/p/CnkH3wtMs4T

Posted on Instagram · Jan 18, 2023, 5:11 PM

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Credits

LaCie
Technology Brand
Taylor Smith
Social Media Manager
Taylor Smith
Copywriter

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lacierugged