I recently attended SXSW London (my first international conference!) with two goals: learn new things and meet new people. Number 2 was definitely achieved – I met some very cool people. But Number 1 went far beyond my expectations. Some takeaways: → Creators are building businesses, not just sharing content. → Lo-fi, behind-the-scenes posts are outperforming super-polished ones. → Brands still ask for “authenticity” — but can’t agree on how to measure it. → AI can speed you up, but it can’t be you. → Systems are what creators need for lasting performance Check out the full article - link in bio 🔗 #sxswlondon