Did you know that today is National Social Media Day? Last year, Mithila Guha, assistant professor of marketing, spent part of her summer presenting research in Sydney, Australia, at the 46th INFORMS Society for Marketing Science (ISMS) Conference. At the conference, Guha presented her research, “Beyond Hashtags: Do Consumer Social Media Activism Echo in Brand Performance?” Read more about it in our Lucas Blog! Link in bio. 🔗 #sjsubusiness #nationalsocialmediaday #sjsu