Today’s video is a conversation with David Rawlinson II, President & CEO of QVC Group, where we break down the future of retail, the rise of live social shopping, and why QVC is betting big on TikTok. We talk about how social media is changing the way people buy, the overlooked power of human connection in commerce, and why creators have a massive opportunity right now. I also share why I believe live shopping will create a brand-new economy — and how entrepreneurs, influencers, and big brands can win if they act fast. Hope you enjoy! 00:00 — Why QVC is doubling down on social shopping 01:26 — What TikTok already knows (and the West doesn’t) 03:10 — How China is years ahead in social commerce 08:18 — Why live selling is the new garage sale 11:40 — The logistics advantage most creators overlook 15:22 — Entertainment, trust, and impulse buying 18:50 — Why “commerce-tainment” works 21:35 — Social platforms and the loneliness economy 24:15 — QVC’s strategy to win on TikTok 30:44 — A messa...