My biggest business failure: Sheets. BUT, it was also my biggest business lesson! Sheets… dissolvable strips you put on your tongue that gave you a boost of caffeine…was an AMAZING idea. Where we went wrong is we took it to market before the product was ready, let me explain… Caffeine is SUPER bitter which is why you see so many energy drinks with lots of sugar and sweetener. It's hard to mask for taste of caffeine. Our strips were amazingly effective….but BITTER. We had an INCREDIBLE marketing campaigns, insane distribution, huge names associated with the brand…it was all tee’d up for massive success The first 2 weeks OFF THE CHART SALES… people were excited.. they WANTED to LOVE the product. Then they stopped. Nobody rebought. Because it tasted like sh*t You can have the best marketing in the world…it will get people to buy something once. BUT if you want people to rebuy, if you want to KEEP customers… the product (or service) has to be amazing. #LessonLearned