Everyone always asks me... how did you use intuition in business? 👇 Here’s a look inside the Spanx product room. I would always tell the team... “look for the heroes.” This is the part of my business philosophy where I leaned into intuition instead of data. We had no proof that this product would create a cult-following but we had a gut feeling and we trusted it. In this meeting we are celebrating finding our hero for Fall 2019. That hero (or she-ro ;-)) is spanx Faux Leather Leggings... which went on to find a place on Oprah’s Favorite things and in millions of closets. Sometimes answers aren’t in the spreadsheets... it’s in the spark you feel (or the dance party you have!) when you’re onto something. 🕺🏻🪩 #hero #shero #entrepreneur #intuition