This is for all the dreamers out there… for all the people who have a great idea but no clue how to start. Here’s my advice to you: JUST START! It’s ok to take teeny tiny steps in the right direction. You don’t have to raise millions in capital overnight (or ever). You don’t have to become a unicorn in a year. You don’t have to scale for the sake of scaling. Give yourself permission to start with one really great product or service. I started Spanx with 1 single product. No business plan, no marketing plan and no other ideas. The product was $20. That was it. Then... here’s what happened. I stayed super connected to the consumer and I listened, and listened. I stayed focused on serving and delivering what she needed and wanted. I trusted the process. I didn’t feel the need to produce or create for the sake of growth (ever). I just grew as the ideas came.. and if you really listen with a service heart, they will keep coming. Focus on your purpose and your why. Keep your product and stor...