THE BEST PART OF BEING AN ENTREPRENEUR IS SEEING PEOPLE HAPPY. Cheers to all you out there breaking the mold, bringing new ideas and designs to market, challenging the status quo, dreaming big and betting on yourself. For me, there is no better feeling. This is a glimpse into the development process of Sneex before launch. I had prototypes with me everywhere I went and I would randomly hand them to women I came into contact with to try on. Impromptu real life focus groups! In most cases they would either cry, dance, or take off running. 😂 I knew the style would not necessarily be for everyone, but I knew the feeling would… and that’s what I was most curious about. Could a 3 inch stiletto be more comfortable? Was there a way to improve the feeling? As an innovator I truly, deeply care about how women feel. I get energized by re-making products that have been made for women by men with little regard for how we feel. What energizes you (or makes you mad?) There is magic in both of those...