One of THE biggest differences about starting sneex 24 years after spanx is social media. Being able to reach customers and see reactions so quickly is mind blowing. It makes me so happy to see our shoes being bought and worn in real time! When I was building Spanx my version of spreading the word was standing in dept stores across the country for 10 hrs a day and telling everyone in the store about spanx and then asking them to tell 10 friends. 😳😱 #sneex #spanx #entrepreneur #25yrslater