If you’re a new business owner or an established entrepreneur…STAY READY. 1. Master your elevator pitch. 2. Keep it short. :10-30 seconds or less. One of the biggest mistakes people make when they pitch is they make it WAY TOO LONG. 3. Try and incorporate the problem you are solving and why. 4. Be ready. For me…some of the biggest opportunities in my life weren’t as a result of a scheduled meeting… they were unplanned interactions….that I was prepared for.