Let’s talk about concept stores 🙂‍↕️🏃🏼‍♀️ Concept stores are leaning into our desire for in-person community and third space. This is a really smart play as the wellness boom has taken over and we’re flocking to community - like in run clubs. Bandit Running is a prime example here with a local coffee shop inside their space- you come for a run club and to hang out, you leave purchasing product. Have you been to one of these stores? I’ve seen things like Normatec and recovery tools paired with juice shots and shopping. I’m personally obsessed. #conceptstores #runclub #fitnessbrand #wellnessbrand #marketingstrategy #thirdspace