Partying at Coachella is over. Because it’s now a wellness retreat in disguise 👇 Music festivals like Coachella and Stagecoach used to be about pushing your body to the limit. But this year, things felt different. 1️⃣ The first ever 5k run hosted by @electrolit. 2️⃣ @goodwipes upleveled the bathroom experience. 3️⃣ @plunge set up cold tubs for post-set recovery. 4️⃣ Mocktails and non-alcoholic brands were everywhere. The line between music festival and wellness retreat is becoming blurred. But the real energy of this wasn’t even inside the venue. It was at the offsite activations. Surf Clubs. Ice Baths. Run Clubs. Lounges that felt like spas. The lifestyle and vibe that people are showing up for? It’s less rage, more recharge. And brands are realizing this... Like @goodwipes, they’re a personal care brand, changing the way you think about the bathroom experience - one wipe at a time. And by being apart of this lifestyle shift in real time. #coachella #stagecoach #festiv...