Corporations are buying experiential communities now, and Life Time just proved it. lifetime.life, the $5B fitness brand, just acquired hpltraining. One of the grittiest wellness communities in the space. Founded by brianmazza, HPLT does 3 things: a private gym space, experiential events, and running communities. Probably most known for their experiential events. Part retreat, part suffer fest. Built around early morning workouts, group runs, and high performance conversations. It's raw, intense, and built something most brands can't: authentic connection. That's what Life Time is really buying. Not a fitness company, a culture. Life Time's already expanded into longevity clinics, supplements, and glucose monitors. But this is their first real move into community. #lifetime #hplt #brianmazza #fitness #wellness #workout