Running culture is booming, and now the running app war is heating up too. So @strava just acquired @runna - an app offering tailored running plans. Strava's been the king of running apps for years. But honestly, they've kinda been coasting for a while. The user experience hasn't really evolved much. And with the boom in running culture, this acquisition is a pretty big signal from Strava and for the space as a whole. On one hand, for Strava - are they going all in on building better tools or just fending off competition here? Probably a mixture a both. But then on the other hand, for the running app space - this validates what we're seeing. New apps are popping up like @endorphinsrunning and Zach Pogrob's @shareaura app. And there is space for plenty of players - the running app space is just heating up. #running #runningapp #runclub #runner #strava #runna #endorphins #endorphinsrunning #aura