Fitness events are starting to feel more like Coachella and less like a gym class 👇 We’re seeing a real shift in fitness and wellness events. It’s less about treadmills and more about creating an experience. Diplo’s Run Club (@diplosrunclub) ➡️ What started as a couple city runs is now expanding across the country. Mixing running, wellness, and full on parties. Runningman (@runningmanfest) ➡️ Literally branded as “the fitness & wellness festival”. Thousands of people gather for workouts, a race, DJs, and community. It looks more like a music festival than a fitness event. Stagecoach (@stagecoach) ➡️ Hosting brand activations like Recovery Rodeo with @plunge. Bringing wellness and recovery into the mix between concerts. This is a growing trend - fitness, wellness, and entertainment all blending together. And honestly? It makes staying active way more fun. #fitness #wellness #recovery #fitnessevent #coachella #diplosrunclub #runningman #stagecoach #plunge