Luxury hotels are going all in on wellness & fitness. So in 2024, one of the biggest trends was luxury wellness clubs. But the next wave is hotels turning into luxury wellness destinations. What we’ve seen recently: 1️⃣ @hilton partnered with @calm to bring meditation content to rooms. 2️⃣ @hilton also teamed up with @onepeloton for in-room fitness options. 3️⃣ @equinoxhotels launched a sleep lab in their New York location. But it’s not just individual hotels. @tonyrobbins is launching “The Estate”, a chain of luxury wellness resorts and longevity clinics Look, the reality is, travel disrupts your routine, hotel gyms are often terrible, and food options aren’t great. But hotels are finally realizing this and adapting. #travel #hotel #wellness #health #fitness #luxury #luxurytravel #travelfitness