Public spaces are adopting unique brand identities - but WHY? 🧐 As much as I love a good logo, the reason public spaces like parks are becoming branded isn’t really about aesthetics. It’s about making these public spaces more accessible and appealing. Thoughtful branding transforms parks into destinations, signaling their purpose and creating a sense of belonging - often you’ll see parks branded in a way that’s symbolic of the local culture. I personally love this move toward intentionally branded public spaces - as we seek to make public parks more active parts of the community, branding is a tool to engage the distracted, chronically-online public. What do you think? Have you noticed branding in your local park? #brandidentity #brandstrategy #thirdspace #graphicdesign #wellnessbrand