In honor of March Madness 🏀👇 A repost from October when UK Basketball first rolled out their ASB glass floor court. Watching sport explode this year has been really interesting, and I think collegiate sports highlight this growth on another level. Entertainment has always been a key pillar of the sport experience, but as more money and tech is being poured into sport, we’re seeing “sportertainment” take to new levels here. I’m curious to know what you think about this convergence of sport and tech - have you seen this rolled out at games? Happy March Madness to all who celebrate 🫡 I’m praying to the bracket gods I made solid picks 😂 #collegebasketball #sportmarketing #marchmadness #marketingstrategy