Join me in raising the bar with @loadwomen - a movement and fundraising event for the Women’s Sports Foundation running THIS WEEK. Comment “LOADWOMEN” and I’ll send you the link to get involved. Whether you’re lifting with us, donating, sharing, or taking part in community action - we’re happy to have your support in empowering more women to get in the weight room. The story of women in strength sport is a slow, stubborn burn — a history made by outliers who cracked open a door that would take decades to walk through. Women are less likely to meet the physical activity guidelines across their lifespan companies to males of the same age. This gap is even bigger for Black, Hispanic, and Asian women. And listen as marketers in the world of fitness and sport, it’s critical we understand the impact we have on participation and inclusion. Join us in raising the bar. #loadwomen25 #everyonewatcheswomenssports #womenssports #fitnessmarketing #sportmarketing #marketingstrategy #fitne...