Let’s talk about how Shaun White is building - what I think - is an INCREDIBLE league 🙂‍↕️ Listen the blueprint for sport and fitness events as a whole are radically shifting from legacy formats and snowboarding is no exception. Cue the launch of @thesnowleague : A snowboarding and free skiing league that’s Athlete-led. Content-forward and Built for fans. And what I’m OBSESSED with is their strategy to get fan buy-in. This is what a modern sport league looks like: Founder-led. Format-first. Content-powered. I have more thoughts on this as I’ve been eyeing the rollout of @worldfitnessproject - but for now, what do you think about the snow league? Would you tune in? #snowboarding #sportmarketing #brandstrategy #marketingstrategy #fitnessbrand #sportbrand