Strap on your Whoop band and tighten up that running vest because we’re talking ✨Fitness brand trends✨🫡 Listen I just got back from a weekend of chatting with brands at a fitness competition in Miami and I am always BLOWN AWAY by the gear that is now accessible to the everyday consumer. It’s interesting seeing tools that were traditionally reserved for elite athletes being pushed toward the general public by the cool new brand kids on the block. Part of me loves it, let’s make high-level fitness and wellness accessible to everyone. Part of me is very skeptical - how many people really need to track their jump performance vs actually just move in the first place? Either way, the “everyday athlete” narrative is a strong angle that many brands are leveraging! What do you think 👀 #fitnessbrand #brandstrategy #marketingdigital #branding #wellnessbrand #fitnessbusiness #sportmarketing #eliteathlete