Ferrero, known for brands like
#Nutella and
#Kinder, announced it will buy WK Kellogg’s for $23 a share, representing a total enterprise value of $3.1 billion.
Ferrero is adding to a giant existing North American portfolio of brands, including Butterfinger, Keebler, Famous Amos, Jelly Belly, NERDS, Trolli, Blue Bunny, Bomb Pop, and Halo Top.
The deal comes after reports surfaced yesterday that
#Ferrero and WK
#Kellogg could reach an agreement this week.
Read more about the deal at the link in our bio. (Photo: Wilfredo Lee via Associated Press)