We’re going in for the CURL 💪 🆕 Incredi-curl Mascara is NOW AVAILABLE on elfcosmetics.com and the e.l.f. app! 🤩 Why you’ll love it: 🖤 Buildable formula delivers extreme curl and mega volume 🖤 Grips lashes for long-lasting looks 🖤 Curved, double-sided bristle brush separates, lifts and sets curls 🖤 Smudge, flake and transfer-resistant 🖤 Available in 3 shades: Pitch Black, Soft Black and Dark Brown We put this mascara to the test: ➡️ 102% improvement in curl* ➡️ 88% saw bigger & bolder lashes** Add this eye-conic mascara to your cart for ONLY $8 on elfcosmetics.com! 🙌 *in an instrumental test **in a consumer perception test #IncredicurlMascara #elfcosmetics #eyeslipsface