College athletics has been a business for everyone except the players for a long time.
Now they’re finally earning… and getting a seat at the table.
I never played in the NFL, but had a solid college career… and never saw a dime, even while the bookstore sold my jersey.
It’s been a long time coming — but let’s be honest, some of it’s overcorrected.
Players can earn millions now without signing contracts. That’s going to shift.
It’ll eventually settle into a system that works for both players and coaches.
#nil #revenuesharing #collegesports