Not in my hair foils this time beauty queens but we have some recent breaking beauty news!! 🚨💋Seeing @Ulta Beauty expand right now is genuinely exciting and as someone in the industry, it cues to me that they're ramping up in direct response to how much the beauty space has really shifted. Online first players like @Amazon and now @TikTok Shop 🇺🇸 have completely reshaped consumer behavior, and to me this is Ulta moving strategically. Their recent acquisition of @SPACE NK, a major UK premium beauty retailer (we have a few videos exploring it!) signals a global ambition and a smart pivot toward prestige. And between that and their new K-beauty expansion in the US, it's clear Ulta's not just reacting but positioning themselves to meet consumers where they're headed, not just where they've been! So it's super exciting to see and I'm very curious to see where these kinds of shifts take us as a whole 👀What are your thoughts on this? #thelipsticklesbians #beautytok #beautyindustry #beaut...