Incident management at Buffer isn’t just a process, it’s a team mindset; rooted in customer care, cross-functional trust, clear roles, and open communication. 💙 We use incident.io to bring Engineering + Advocacy teams together in real-time — with Comms Leads, shared tooling, and lightweight onboarding that keeps things human and clear. 🎥 Curious how it works? Hannah Voice, our Head of Customer Advocacy Operations, breaks it all down here: #customeradvocacy #incidentmanagement #buffer