More than a logo - every detail tells a story. From legacy to future vision, here’s the thinking behind our new identity: 👑 *The Crown* – A nod to our roots and a symbol of leadership 📆 *1977* – Honouring the year the London Lions story began 🦁 *The Lion* – A fusion of strength, focus, and the game itself ➡️ *The Stripes* – Progression, purpose, and the future of basketball in London This is design with intent. This is the mark of the London Lions. #LondonLions #LogoBreakdown #WeAreLondon