The Portland Fire is BACK! 🔥⁣ ⁣ Portland’s WNBA expansion team has unveiled its new name and⁣ brand identity: the Portland Fire. Based in the global epicenter of women’s sports, the Portland Fire is rooted in the resilience, spirit, and passion for sport that defines the Rose City. 🌹⁣ ⁣ The Fire brand is bold and modern with a nod to its history. The new brand reflects unapologetic determination and city pride, with every element – from the custom logo and commanding typography to the fire red, brown, blue, and pink palette. 👀⁣ ⁣ The brand launch follows a major franchise milestone as the team recently announced it surpassed 10,000 season ticket deposits, putting the Fire on pace to surpass previous WNBA season ticket deposit records. 📈⁣ ⁣ How do you feel about the name, GISTers? 🤩 #thegist ⁣ ⁣ #womenssports #thisgistin #basketball #wnba #wnbaportland #portlandfire #sportsbiz