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@SBJ
NBCUniversalโ€™s Super Bowl LX ads are already climbing to $8M for a 30-second spot, due to demand. The company hit its cap during upfronts and is now seeking $8M matches across sports like the NBA and 2026 Winter Olympics. Via @Adweek
https://twitter.com/SBJ/status/1944841830815678975
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