We are very proud to announce that AssH will be our next Gibson Marquee Artist! Known for his genre-blending guitar work and dynamic live performances, AssH has carved out a unique space in Japan’s music scene and beyond. From major stages in Tokyo and Osaka to international appearances in the United States, his journey as a solo artist since 2018 has been nothing short of electric. Whether on stage or in the studio, AssH uses the guitar as both a tool and a voice—crafting songs that connect deeply with a new generation of listeners. “AssH’s innovative artistry and dedication to pushing musical boundaries perfectly embody Gibson’s mission to amplify diverse voices across the global music community. By joining our program, AssH not only brings a fresh perspective from Japan’s vibrant music scene but also inspires the next generation of creators to find their unique sound with Gibson.”— Beth Heidt, CMO, Gibson As part of Gibson’s commitment to artist-first culture and music discovery,...