From Iowa's rural crossroads to its biggest cities, Hy-Vee, Casey's General Stores and Pizza Ranch are familiar pillars of Iowa cuisine. And in the last full week of July every year, they are instrumental in feeding participants in another Iowa institution: the Register's Annual Great Bicycle Ride Across Iowa. For the restaurants and grocery stores along the annually changing route, RAGBRAI can be one of the most stressful yet fun times of the year, with people from around the world dropping for everything from sushi to sunscreen. And it rivals any other single-day event for profitability. Tap the link in our bio to see more about how they're preparing. #Iowa #RAGBRAI #RAGBRAI2025