If you're running a college athletics social account — this is for you. In this episode of The Content Playbook, we break down social strategy using the same structure as football: Offense, Defense, and Special Teams. Whether you're creating real-time content, evergreen pieces, or emotional storytelling, it's time to stop reacting and start building a system. 📌 Real-Time = Offense (Game highlights, quick-hitters, momentum) 📌 Evergreen = Defense (Consistency, culture, behind-the-scenes) 📌 Storytelling = Special Teams (Feelings, identity, documentaries) Subscribe for more content strategy breakdowns built for college creatives. SUBSCRIBE HERE: youtube.com/@ClayBollinger Follow Clay Across Platforms Instagram | instagram.com/claybollinger X | x.com/claybollinger TikTok | tiktok.com/clay.bollinger Clay Bollinger is a college athletics creative veteran working across five power four schools over his eleven year career. Watch Clay's content to...