2023 was a ride. AI became the topic of interest, influencer marketing grew so much that Paramount launched their Creator Studio for sports influencers, Elon Musk rebranded Twitter to X, Grimace became a viral sensation, the NFL broadcasted a game in Toy Story fashion, and we all scrambled to put together a Threads strategy in 24 hours. Enter 2024... Which can only mean new marketing tactics 📈 So what can we expect for 2024? While we can't tell you what the next viral sensation will be, or who will be the next March Madness champion, we can tell you what we think will happen in marketing. We asked a handful of our experts what their marketing predictions are for 2024. Here's what they said: • The significance of trust and ethics will continue to grow • Gen Alpha is on the rise • Threads will fizzle out, Snapchat is coming back • Companies/brands will lean more on influencers with organic ties • Longform content is making a comeback • Brands will embrace their authentic look • Lo-fi co...