The journey from a booming pancake empire to a new venture in protein-packed pretzels is not straightforward, but for Cameron Smith, it's a path paved with intentional growth and invaluable lessons. In this interview, the co-founder of #KodiakCakes and now founder of #Kindling discusses his strategic approach to building a brand, disrupting categories, and the evolving landscape of health-conscious #snacking. He shares insights on community building, financial sustainability and the relentless pursuit of innovation in the CPG space. Take a look at the link in our bio. (Photo: Kindling)