Faulty packaging or genius marketing? 👀 @Bubble Skincare’s Cosmic Silk Milky Toner immediately caught my attention the second I saw it online! Specifically the 15 second wait, but maybe that’s the point…When you go to close the bottle, the toner shoots up and mini explodes everywhere. Now, Bubble does say to wait 15 seconds before closing it but realistically, how many people are actually following that step? I will say, it’s kind of super fun lol But it does make me wonder if this was intentional. The beauty space is oversaturated, and grabbing attention is everything. Maybe little moments like this, surprise, mess, virality, are part of the play. What do you think? Smart marketing move or packaging fail? #BeautyTok #beautyindustry #skincare #toner #beautycommunity #makeup #bubbleskincare