Here’s my logo design process. Save it for later. If you’d like more detail, check out my book Logos That Last. It’s available at most book stores in the world including Amazon, Barnes & Noble and Target. . A logo with a story is a memorable logo. That’s why people come up with a story about someone’s name when they first meet them to help them remember their name. Memorability helps a good brand become a great brand. . This is my latest client project for De Cocoa Chocolate. Here’s De Cocoa’s brand mark story: The new brand mark represents 6 cocoa pods coming together to create the Flower of Life. The Flower of Life is an ancient geometric symbol that represents creation, connection, and unity. In numerology the number six represents balance, harmony and responsibility. De Cocoa is an classified as affordable luxury. You can see this reflected in the color and the typography. . Do you need a logo that tells a story? If so, send me an email and we can discuss your project. I have avai...