Hitmakers, Netflix’s new music series that launches on July 24, is a curious hybrid of two specific strands of the unscripted universe. Like the songs that many of these talented people churn out in a matter of hours, the result is a bland but nonetheless entertaining experience that will speak to you if you’re a regular on pop stan Twitter.⁠ ⁠ Hitmakers arrives at a time when the importance of songwriting has never been higher. Industry minds like Amy Allen (Harry Styles, Sabrina Carpenter) and Elvira Anderfjärd (Addison Rae) are adored by the fans of the artists they write for. Despite this, the mechanics of their work have always been shrouded in mystery; how does a songwriting camp work and what is everyone’s role when there are 11 names in the credits of one song? Hitmakers wants to answer that question — but how to do that without making it boring?⁠ ⁠ Read our review of the Netflix show at the link in bio.⁠ ⁠ #Hitmakers