And there's still SO much potential to unlock... 🔓⏳
Yesterday, sponsorship insights platform SponsorUnited released its inaugural WNBA Partnerships Report, covering 12 WNBA teams over 2024 season and the 2025 season so far. The report notes a 17% surge in deals during the 2025 WNBA season alone. 📈
💸 Team sponsorship revenue reached a record $76M: This revenue boost is thanks to a 52% increase in average number of deals per team since 2022, when each WNBA team had around 29 deals. Now, each squad is averaging 44 deals worth $143K apiece, with the league engaging over 450 brands for 531 sponsorship agreements.
📱 Angel Reese and Breanna Stewart are tied for most athlete endorsements: These two stars each had 22 deals, followed by Cameron Brink (20), Kamilla Cardoso (20), and rookie Paige Bueckers (19). Reese and Bueckers have managed to win over brands thanks to their powerful social media following, with Reese earning 4.4M branded engagements and Bueckers earning 4.9M.
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