🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Kasidee Karsten, Director of Player Marketing at the NFLPA, for a wide-ranging conversation on athlete partnerships, storytelling, and how brands can stop missing the mark. 🔥 Topics include: --The real reason some athlete-brand deals fall flat --Why followers are a distraction—and what actually drives engagement --How fandom powers everything from Chipotle orders to Madden covers --The future of creator x athlete content --Why brands need to think beyond social and into experiences If you're a marketer, brand lead, or agency working with athletes, this is a must-watch playbook on what actually works. #NFLPA #AthleteMarketing #VoicesOfSportBeach #BusinessOfSocial #SportsMarketing #CannesLions #SportBeach 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db Interested in becomin...