🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival David Brickley sits down with Karin Kildow, Owner & CEO of Content Capital Group (CCG Social), for an inside look at how her team builds and manages the personal brands of athletes—from NFL stars to retired legends—through authentic, creator-first social strategies. 📱 In this episode: --What it actually takes to run a pro athlete’s social media --Why people have more trust in athlete content --The hidden value of reach and credibility in athlete-brand deals --How Richard Jefferson went from “NBA vet” to “that TikTok guy on ESPN” --Why sports creators outperform brands—and how sponsors can stop ruining good content This one is packed with insight for marketers, brands, and creators looking to better understand what really works in the athlete economy. #BusinessOfSocial #AthleteMarketing #SportsCreators #SocialStrategy #CCGSocial #CannesLions2025 #STNDigital 📬 Sign up for David’s monthly newsletter—Real insights, bold ...