Beauty queens! The moment these @essence.cosmetics foundations came in PR I thought to myself, wow, this what a shade range! So naturally, I wanted to swatch the deeper shades, especially the deepest one, to get a quick understanding if my thoughts were correct. Now, I am going to be honest beauty queens, my last corporate job I was part of the team that led a major complexion relaunch. We developed over 40 shades, and not all of them launched. And complexion is COMPLEX, if you’ve been following me for a while y’all know I love a challenge 🤪It was through this experience and many many more that I really got to understand the nuances of shade development. Now, I am not saying this is how shade development begins and ends at all because it is IMPERATIVE, ESSENTIAL, and it MUST be a part of the process that these shades are tested, tried, and evaluated on the skin they were intended for. But this process shown here is how beauty product developers evaluate shades especially against other...