Trust isn’t built when everything runs smoothly. It’s built in how we respond when things go off track. 💙 At Buffer, we’ve rethought how we handle incidents: faster fixes, clearer communication, and deeper collaboration between engineering + advocacy. These moments call for care, transparency, and accountability; because behind every incident is a customer counting on us. 🫶🏼 🎥 Curious how we approached this cross-functional work? Give this video feat. Rafał (raf) and Hannah, from the Engineers and Advocacy respectively, a watch! ↓ #customeradvocacy #incidentmanagement #buffer