THE PLUM EDIT 🍷 Not quite red. Not quite violet. This rich hair color is all about depth, shine and dimension. Equal parts moody and luxe, plum shades deliver high contrast without going too dark. Whether your client wants subtle berry lowlights or a full-on cabernet transformation, this color family is deep & intense with high shine. #btceditorial #behindthechair #plumhair #redhaircolor #violetredplumcolor #berrytones #haircolortrends2025