Business of Sport E80 - Peter McCormack 💱 Real Beford x Crypto: the playbook 🏟️ Building a club like a startup: reinvesting, storytelling, and shipping fast 💰 Turning £640K turnover into a 7-figure infrastructure budget 👕 Selling £300K of merch in non-league football 🧠 Leadership lessons from sacking four managers in a year 💀 …and why most clubs have no soul FULL EPISODE - LINK IN BIO 🔗⁠ —⁠ #CharlieStebbings #HarryStebbings #sport #football #nonleague #efl #epl #premierleague #realbedford