#Target is pulling the plug on its decade-old
#pricematch guarantee, originally touted as a cornerstone of its value promise. When introduced in 2013, then-CEO Gregg Steinhafel said it would give shoppers confidence that they could “shop at Target every day for the best value in retail.” Now, Target is effectively ending its best-value-in-retail promise and conceding a critical competitive edge to
#Amazon and
#Walmart.
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