We are proud to welcome Bobby Nash as Director of NIL Revenue and Activation! An accomplished college athletics executive, Bobby Nash brings years of experience from leadership roles at OU, the University of Colorado, and most recently as Deputy Athletics Director for External Engagement at Utah State. A Sooner through and through, he holds both undergraduate and masters degrees from the University of Oklahoma. He now returns to Norman to generate new NIL opportunities for OU student-athletes. This announcement comes as Sooner Sports Properties becomes the exclusive, centralized NIL marketing partner for Oklahoma Athletics. The merger with 1Oklahoma creates a single NIL operation backed by Learfield.