When Rogue One premiered in 2016, Disney’s marketing strategy across much of Southeast Asia focused heavily on Yen’s role as Chirrut Îmwe. For many, especially in countries like Malaysia, Singapore and the Philippines, the film was promoted less as a Star Wars story and more as “the one with Donnie Yen.” The approach worked. In several communities, audiences unfamiliar with the franchise became fans because of Yen’s presence. As fans around the world celebrate Donnie Yen’s birthday this week, many are sharing how his role not only drew them into the Star Wars universe but also marked a breakthrough moment for Asian representation in global blockbusters. #DonnieYen #StarWars #AsianRepresentation