Tm:rw is NYC’s brand new tech marvel. Created by London-based Smartech, tm:rw offers an experimental tech shopping experience. Its first three locations were boutique installations inside high-end department stores like Selfridges in London. The new Times Square store marks Smartech’s first standalone flagship. Tm:rw Times Square boasts three floors filled with activations, product displays, kiosks, and attractions – all ready to play with. There are also plenty of fun and futuristic food and drink options and a Playhouse dedicated to hands-on gaming. Tm:rw is free to enter and explore. Swipe for a more detailed look at what you can find at tm:rw Times Square.  *CORRECTION: Tm:rw is open now. The Grand Opening is scheduled for September. #tm:rw #futuretech #gaming #whattodonyc #technews